Last updated: June 2026.
Template note for the site owner: confirm the legal entity name, registered address, ABN/EIN and contact email below, and have this policy reviewed by a qualified privacy adviser before publishing. Bracketed items must be completed.
1. Who we are
This website is the official SMART-O® global brand hub, operated by [Legal entity name] (“SMART-O”, “we”, “us”). Registered address: [Address]. For any privacy question or request, contact us at [privacy@smartoplug.com].
SMART-O® products are sold through regional partners. When you click through to a partner store (for example in the United States or Australia), that store’s own privacy policy applies to any purchase you make there.
2. What we collect
- Information you give us when you submit an enquiry or fitment-check form: your name, email address, and any vehicle, workshop or distribution details you choose to include.
- Technical and usage information collected automatically through cookies and similar technologies: IP address, device and browser type, pages viewed and referring links. Analytics data is only collected if you consent (see Cookies below).
- We do not knowingly collect sensitive information, and we do not require you to create an account.
3. How we use it
- To respond to enquiries and confirm the correct SMART-O® plug for your vehicle.
- To route distribution and trade enquiries to the right SMART-O® representative.
- To operate, secure and improve the website (including consented analytics).
- To meet legal obligations.
We rely on your consent (for analytics and any marketing) and on our legitimate interest in responding to enquiries and running the site. We do not use enquiry details for automated decision-making.
4. Sharing
We share personal information only with: service providers who help us run the site and email (for example hosting and email-delivery providers); the relevant SMART-O® regional distributor when your enquiry concerns their market; and authorities where required by law. We require these parties to protect your information and use it only for the agreed purpose.
We do not sell your personal information, and we do not “share” it for cross-context behavioural advertising as those terms are defined under United States state privacy laws.
5. International transfers
SMART-O® operates across multiple markets, so your information may be processed in the United States, Australia or other countries where our service providers operate. Where information is transferred across borders, we take reasonable steps to ensure it is handled consistently with this policy and applicable law.
6. Cookies and your choices
We use:
- Essential cookies — required for security, navigation and form submission. These always run.
- Analytics cookies — used only after you consent, to understand how the site is used.
- Marketing cookies — off by default; used only if you opt in.
You can change your choices at any time using Cookie settings. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of any sale or sharing of personal information for advertising.
7. Your rights — United States
Depending on your state of residence (for example California, Virginia, Colorado, Connecticut and other states with comprehensive privacy laws), you may have the right to: know what personal information we hold; access or receive a copy of it; correct it; delete it; and opt out of any sale or sharing or targeted advertising. We do not sell personal information. To exercise a right, contact [privacy@smartoplug.com]. We will not discriminate against you for exercising these rights, and you may use an authorised agent where the law allows.
8. Your rights — Australia
We handle personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). You may request access to, or correction of, the personal information we hold about you by contacting [privacy@smartoplug.com]. If you are concerned about how we have handled your personal information, you may contact us and, if not resolved, lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
9. Other markets
If you contact us from the United Kingdom, the European Union or another region with its own data-protection law, we will handle your personal information consistently with the applicable rights in your jurisdiction, including access, correction, deletion and objection where they apply.
10. Retention and security
We keep enquiry information only as long as needed to respond and to meet legal and record-keeping obligations, then delete or de-identify it. We use reasonable technical and organisational measures to protect personal information, though no method of transmission or storage is completely secure.
11. Children
This site is intended for a professional and adult audience. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us and we will delete it.
12. Changes
We may update this policy from time to time. The “last updated” date above shows the current version. Material changes will be reflected on this page.
13. Contact
[Legal entity name]
[Address]
Email: [privacy@smartoplug.com]